Account Summary
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Chapter 1: Introduction to Communication Theory
Chapter 2: Assumptions Behind Communication Theories—Reality, Knowledge, & Values
Chapter 3: Researching Theory in Communication
Chapter 4: Introduction and History of Communication Studies Research: Models and Messages
Chapter 5: Classical (Western) Rhetorical Theory
Chapter 6: Contemporary Rhetorical Theory
Chapter 7: Theories of Interpersonal Communication
Chapter 8: Theories of Small Group Communication
Chapter 9: Theories of Persuasion
Chapter 10: Theories of Culture and Intercultural Communication
Chapter 11:
The Real World
: A Case Study
Chapter 12: History of Mass Communication
Chapter 13: Media Use and the Selective Individual
Chapter 14: Media -- A Tool to Meet Our Needs
Chapter 15: Media (Side-)Effects
Chapter 16: Technology and Social Change: The Interactive Media Environment
Chapter 17: Critical Theories of How Media Shape Culture, Values, and Perspectives
Chapter 18: Case Study: Application Mass Communication
Chapter 19: Introduction and History of Organizational Communication
Chapter 20: Introduction and History of Public Relations
Chapter 21: Planning, Implementing, and Evaluating the Campaign
Chapter 22: Campaign Message Design
Chapter 23: Building Organizational Relationships and Integrated Marketing
Chapter 24: The Bridgestone/Firestone Image Crisis: A Case Study
