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History of Mass Communication
Suggested Readings

Klapper, J. (1960). The effects of mass communication. New York: Free Press.

Lippmann, W. (1922). Public opinion. New York: Macmillan.

Lowery, S. A., & DeFleur, M. L. (1995). Milestones in mass communication research: Media effects (3rd ed.). White Plains, NY: Longman.

Perse, E. M. (2001). Media effects and society. Mahwah, NJ: Lawrence Erlbaum.

Schramm, W., Chaffee, S. H., & Rogers, E. M. (1997). The beginnings of communication study in America: A personal memoir. Thousand Oaks, CA: Sage.



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