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History of Mass Communication
Web Resources
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- Magic Bullet/Hypodermic Needle Theory
This site describes the magic bullet theory and how the War of the Worlds broadcast served as an example of the powerful effects of the media.
- Happy Fun Communication Land
Website gives a broad overview of communication history models and theory. It provides glimpses of magic bullet theories and uses and gratifications in the area of media. It also provides a look at some interpersonal models.
- Defining Political Reality: Framing and Beyond
This is a link from the International Communication Association website that provides several paper abstracts on the theory of framing presented in chapter 12. These papers were presented to the Political Communication Division of ICA at the May 2003 convention.
- The Empiricist Tradition
The Website provides information on pioneers of communication and compares the limited effects paradigm with that of powerful communication effects.
- Media Research and Effects on Children
This document is the text of a speech by Ellen Wartella to the Australian Symposium on “The Eyes of a Child: The World They’ll See in the 21st Century.”
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