• Explain the differences between conformity, compliance, obedience, and intense indoctrination.
  
  
• Explain what a "social norm" is and how it functions.
  
  
• Outline the methods, goals, and general findings from Asch's famous studies of conformity.
  
  
• Consider how cohesiveness and group size affect conformity.
  
  
• Contrast descriptive and injunctive norms and, in doing so, state the relevance of normative focus theory.
  
  
• Describe how social psychologists have previously and currently study how social norms persist.
  
  
• Identify the differences between normative and informational social influence.
  
  
• Discuss the various reasons why we sometimes do not or cannot conform.
  
  
• Consider when and how the minority can influence the majority.
  
  
• List the six basic principles of compliance and the seven tactics for gaining compliance that are grounded in these principles. Also , identify two other compliance tactics that are not necessarily rooted in these principles.
  
  
• Provide a detailed overview of the initial Milgram obedience study including its methods, results and ethical concerns. Also provide a few examples of subsequent obedience studies conducted by Milgram and these results.
  
  
• Describe the social psychological basis for destructive obedience and how individual can resist its effects.
  
  
• Outline the four stages of intense indoctrination and why this form of social influence succeeds.

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