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Chapter 5 |
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1. Discuss the importance of audience analysis.
2. Describe informal and formal methods of analyzing your audience.
3. Explain how to gather demographic, psychological, and situational information about your audience and the speaking occasion.
4. Identify methods of assessing and adapting to your audience’s reactions to your speech while it is in progress.
5. Identify methods of assessing audience reactions after you have concluded your speech.
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