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Chapter 5

Multiple Choice

Multiple Choice

This activity contains 10 questions.

	The process by which someone ethically uses information gathered about an audience to help the audience clearly understand the message is:   Audience adaptation Audience development None of the above Demographics Audience analysis

	Which element in the communication process is the most important when it comes to public speaking?   Noise Message Channel Receiver Source

	The process of gathering information about your audience members is called:   Audience analysis Audience segmentation Audience exchange Audience adaptation None of the above

	When you examine the age, gender, race, educational level, and religious views of your audience, you are looking at ____________________ characteristics.   Psychological Cultural Demographic All of the above Situational

	When you examine the attitudes, beliefs and values of your audience, you are looking at ____________________ characteristics.   Psychological Cultural Situational All of the above Demographic

	When you examine the time and place in which your speech is to be presented, as well as the audience size and the occasion, you are looking at ___________________ characteristics.   Situational Demographic Psychological Cultural None of the above

	What should a speaker do to adapt to an audience that is composed of people with different backgrounds and experiences?   Rely on visual materials that transcend language differences All of the above Focus on a target audience Use a variety of strategies to appeal to different people Identify common values

	When identifying nonverbal audience cues, a speaker must "read" the audience by considering which of the following:   All of the above Eye contact Movement Facial Expression Verbal responsiveness

	Appropriately using audience members' names is a strategy for:   Identifying nonverbal audience cues Analyzing your audience after you speak Customizing your message to your audience Adjusting your message to fit the audience Analyzing your audience psychologically

	You are giving a speech and your audience members are giving you nonverbal signals that they disagree with you. What should you do?   None of the above Speak faster and get it over with Provide additional evidence to support your point Stop speaking immediately Tell a joke, even if the humor seems inappropriate

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