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The following Websites provide information that may help you better understand your listeners' backgrounds and interests. As you surf these sites, consider the following questions:

How does the demographic and attitudinal information of the population described in the site translate to my audience?
How recent are the results of opinion polls and surveys?
How can I use this information to develop my message?

U.S. Bureau of Labor Statistics
This is a great source for socioeconomic data.
Gallup Poll
Provides selected results from the vast resources of the Gallup polling organization.
U.S. Bureau of the Census
This is a valuable source that includes reports on demographics.
Center for Democratic Institutions
The World-Wide Web Virtual Library Demography and Population Studies. This site provides a link to a wealth of other sites about various aspects of demography.

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