The Media in Your Life: An Introduction to Mass Communication, 3/e

Jean Folkerts
Stephen Lacy

Welcome to the website for The Media in Your Life. Here you will find a wealth of information to enrich your learning and aid in your study of introductory mass communication. Inside you will find:

Objectives
After studying each chapter, you will be prepared to discuss or answer these key questions.

Key Concepts
The ideas encapsulated in the key concepts are central to the media topic in each chapter. All key concepts along with their definitions or explanations are included here.

Flashcards
The key terms featured in the glossary of the text are presented here in flashcard format for convenient studying.

Media Datelines
Use these timelines to help you put the media events in historical perspective. Click on the events to learn more.

Media Profiles
Read about significant media personalities here.

Short Profiles
Read tidbits about even more media personalities.

Navigating the Web
Follow the links to the sites featured in the text's "Navigating the Web" feature.

More Links
Follow the links to helpful websites in addition to the sites included in the text’s "Navigating the Web" feature.

Practice Tests
Test your learning of each chapter with practice multiple choice, true/false, fill-in-the-blank, and essay questions.

Interactive Media Convergence Case Studies
Read the cases, and visit the websites. Then answer the questions, and try the activities. A major project idea concludes this section.

PowerPoint Lecture Slides
There is a downloadable file of PowerPoint lecture slides coordinated with The Media in Your Life, Third Edition available. Download the file for your platform then simply double click on the file to extract the PowerPoint presentation.

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To get started, select a chapter from the drop down menu above.