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The Strategy of Persuasion
Multiple Choice Questions

1 .       Tony Schwartz combined the words "manipulation" and "participation" to create a new word to describe how people participate in their own manipulation by the media. That new word is [Hint]



2 .       The three types of influence suggested by persuasion are [Hint]



3 .       The type of influence that occurs when you address a particular problem about which your listeners are unaware or undecided is [Hint]



4 .       The type of influence that occurs when your goal is to strengthen your listeners' positions and actions is called [Hint]



5 .       Which of the following statement about the pyramid of persuasion is true? [Hint]



6 .       The type of persuasive speech that attempts to change how listeners feel is called a [Hint]



7 .       The most important guideline for developing emotional appeals is to [Hint]



8 .       A persuasive speech to influence an audience on a topic they don't know, such as corporations' use of SLAPP suits (Strategic Lawsuits Against Political Participation), is attempting to [Hint]



9 .       A speech commemorating Memorial Day in which the speaker wants the audience to honor those who fought and died for their country is a speech to [Hint]



10 .       A speech calling for the audience to support the repeal of mandatory minimum sentences for drug offenders due to institutionalized biases against African Americans is a speech to [Hint]



11 .       If your audience lacks knowledge about your topic before your speech, how might that ignorance affect your persuasiveness? [Hint]



12 .       If you place your strongest argument first in the body of your speech because you want the audience on your side as early as possible, you are applying [Hint]



13 .       Another term for speaker credibility is [Hint]



14 .       The emotional appeal of a speech is called [Hint]



15 .       The logical appeal of a speech is called [Hint]



16 .       Which persuasive speaking strategy suggests that persuasion is more permanent if you achieve it incrementally? [Hint]



17 .       A speech argues that 1996 immigration reform laws, requiring tracking of foreign students at 21 southeastern U.S. universities for possible links to terrorist groups, is an infringement on the students' right to privacy. The speech seeks to [Hint]



18 .       Which persuasive speaking strategy suggests that persuasion is more likely if a speaker establishes common ground with the audience? [Hint]



19 .       Which persuasive speaking strategy suggests that persuasion is more likely if arguments are appropriately placed? [Hint]



20 .       If you place your strongest argument last in the body of your speech because you want to leave the audience with your best argument, you are practicing [Hint]



Some questions in this exercise may have more than one correct answer. And answer choices in this exercise are randomized and will appear in a different order each time the page is loaded.





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