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QuickClips
Viagra Video News Release and B-Roll
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(Clip for Chapters 9 and 13)
This video news release, with its accompanying b-roll, was instrumental in the media relations campaign for Viagra, Pfizer Inc.'s hugely successful anti-impotence pill. The video complements
- "The Viagra VNR" (page 283) in "Chapter 9: Communication: The Tactics of Public Relations"
- "Video News Releases" (page 277) in "Chapter 9: Communication: The Tactics of Public Relations"
- "Marketing Public Relations" (pages 429-430) in "Chapter 13: Public Relations and Marketing"
View: Viagra Video News Release and B-Roll
Running Time: 7:48 minutes
Courtesy of Pfizer Inc.
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