Account Summary
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About the Book
About Public Relations
About the Authors
QuickClips
Chapter 1: What Is Public Relations?
Chapter 2: Jobs in Public Relations.
Chapter 3: A Brief History of Public Relations.
Chapter 4: The Publics in Public Relations.
Chapter 5: Communication Theory and Public . . .
Chapter 6: Ethics in Public Relations.
Chapter 7: Research and Evaluation.
Chapter 8: Planning: The Strategies of Public . . .
Chapter 9: Communication: The Tactics of Public . . .
Chapter 10: Writing and Presentation Skills.
Chapter 11: New Communications Technology.
Chapter 12: Crisis Communications.
Chapter 13: Public Relations and Marketing
Chapter 14: Cross-Cultural Communication.
Chapter 15: Public Relations and the Law
Chapter 16: Your Future in Public Relations.
