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(Clip for Chapters 9 and 13) This video news release, with its accompanying b-roll, was part of the award-winning integrated marketing communications campaign for First Alert brand carbon monoxide detectors. The VNR helped educate consumers about the dangers of carbon monoxide, creating a climate for the success of the consequent product advertising. The video complements
Running Time: 6:31 minutes Courtesy of Wheatley Blair Inc.
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