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QuickClips
Ashland Inc. News Conference
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(Clip for Chapters 4, 9, and 12)
This news conference shows Ashland CEO John Hall's efforts to defuse an oil-spill crisis through open communication and, when appropriate, acceptance of responsibility. The video complements
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"The News Media" (pages 107-109) in "Chapter 4: The Publics in Public Relations"
- "News Conferences" (pages 277-279) in "Chapter 9: Communication: The Tactics of
Public Relations"
- "Step Three: Response" (pages 406-407) in "Chapter 12: Crisis Communications"
View: Ashland Inc. News Conference
Running Time: 13 minutes
Courtesy of Ashland Inc.
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