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QuickClips
B-Roll of Diet Pepsi Production Line/Plant Manager Interview
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(Clip for Chapters 9 and 12)
PepsiCo used video news releases with b-roll to defuse the 1993 product-tampering hoax that
threatened sales. This b-roll footage from a PepsiCo production plant demonstrates the near
impossibility of tampering with a Diet Pepsi can during the production process. The video
complements
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"Classic Crises: Tylenol and Pepsi" (pages 415-417) in "Chapter 12: Crisis Communications"
- "Step Three: Response" (pages 406-407) in "Chapter 12: Crisis Communications"
- "Video News Releases" (page 277) in "Chapter 9: Communication: The Tactics of Public Relations"
View: B-Roll of Diet Pepsi Production Line/Plant Manager Interview
Running Time: 2:58 minutes
Courtesy of PepsiCo
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