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(Clip for Chapters 9 and 12) In this dramatic VNR, Craig Weatherup, president and CEO of Pepsi-Cola North America, introduces footage from a grocery-store security camera that shows a consumer possibly inserting a syringe into a can of Diet Pepsi. This VNR helped PepsiCo prove that the product-tampering crisis was consumer fraud. The video complements
Running Time: 4:10 minutes Courtesy of PepsiCo
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