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Welcome
Table of Contents
About the Book
About Public Relations
About the Authors
Chapter 1: What Is Public Relations?
Chapter 2: Jobs in Public Relations.
Chapter 3: A Brief History of Public Relations.
Chapter 4: The Publics in Public Relations.
Chapter 5: Communication Theory and Public Opinion.
Chapter 6: Ethics and Social Responsibility in Public Relations.
Chapter 7: Research and Evaluation.
Chapter 8: Planning: The Strategies of Public Relations.
Chapter 9: Communication: The Tactics of Public Relations.
Chapter 10: Writing and Presentation Skills.
Chapter 11: Public Relations in the Digital Age.
Chapter 12: Crisis Communications.
Chapter 13: Public Relations and Marketing.
Chapter 14: Cross-Cultural Communication.
Chapter 15: Public Relations and the Law.
Chapter 16: Your Future in Public Relations.
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