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WelcomeTable of Contents Tests    Chapter 1: What Is Public Relations?: Quick Review    Chapter 2: Jobs in Public Relations: Quick Review    Chapter 3: A Brief History of Public Relations: Quick Review    Chapter 4: The Publics in Public Relations: Quick Review    Chapter 5: Communication Theory and Public Opinion: Quick Review    Chapter 6: Ethics and Social Responsibility in Public Relations: Quick...    Chapter 7: Research and Evaluation: Quick Review    Chapter 8: Planning: The Strategies of Public Relations: Quick Review    Chapter 9: Communication: The Tactics of Public Relations: Quick Review    Chapter 10: Writing and Presentation Skills: Quick Review    Chapter 11: Cyber-Relations in the Digital Age: Quick Review    Chapter 12: Crisis Communications: Quick Review    Chapter 13: Public Relations and Marketing: Quick Review    Chapter 14: Cross-Cultural Communication: Quick Review    Chapter 15: Public Relations and the Law: Quick Review    Chapter 16: Your Future in Public Relations: Quick Review Cases    The Harsh Lessons of History    Good Guys Finish First: John Graham and the Gold Anvil    Remembering the Victims    Cappuccino with Values, Please: Starbucks Coffee Company    Fighting Back with Facts    Boeing, Boeing, Gone    The Great Canadian Cover-Up    Caught in the Eye of Hurricane Chad    “Emily, Get Out of the Way.”    Online Outrage: Emulex and the Fake News Release    Blame Canada    Pitney Bowes Sends a Message    PR in the Face of Terror