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Research Methods in Sexuality
Chapter Objectives

  1. Explain the difference between the scientific approach and previous studies of sexuality.
  2. Describe and define sexology.
  3. Explain the two factors necessary to observation and measurement in sex research.
  4. List the goals possible in behavioral research.
  5. List, define and evaluate the three measures used to gather information about sexuality.
  6. Summarize the four most commonly used research designs and evaluate the reliability, strengths and weaknesses of each.
  7. Name the three types of observational designs.
  8. Explain the strengths and weaknesses of the various observational designs.
  9. Describe the two general survey methods.
  10. Explain the merits and problems of survey research.
  11. Describe the types of questionnaires used in research and explain their relative strengths.
  12. List three ways of decreasing respondent bias in surveys.
  13. Describe the most common physiological measures use in sex research.
  14. Evaluate the strengths and weaknesses of physiological measures.
  15. Explain the strengths and weaknesses of major magazine surveys.
  16. Contrast the significance and limitations of Alfred Kinsey’s sex surveys to those of the National Health and Social Life Survey.
  17. Describe two recent surveys of adolescent sexuality.
  18. Summarize researchers’ ethical obligations, including the use of informed consent and debriefing.
  19. Describe the various institutional and legal efforts to ensure that research is carried out in an ethical manner.
  20. Describe the reasoning behind opposition to research into contemporary sexual practices.
  21. Explain why researchers believe that research is important.



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