With Scenes of Blood and Pain, Ads Battle Methamphetamine in Montana

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Chapter 3

This activity contains 3 questions.

Identify some ways in which Methamphetamine destroys lives.

dState officials say the drug is responsible for 80 percent of the prison population - and 90 percent of female inmates - and about half the foster care population. "It's destroying families; it's destroying our schools; it's destroying our budgets for corrections, social services, health care," Gov. Brian Schweitzer said. "We're losing a generation of productive people. My God, at the rate we're going, we're going to have more people in jail than out of jail in 20 years." Examples of real addicts recovering from methamphetamine addiction. "One girl introduces herself: "Hi, my name is Cindy. I'm 15 years old. I'm from Browning, Montana, and I started doing meth when I was 12." She then tells how she prostituted herself for the drug. Tim, who started using meth at age 19, talks about how using the drug cost him his home and his job and left him no memory of a period of several months, but plenty of regrets: "I did things that, you know, only God can forgive you for."dd

What interventions have states tried to deter Methamphetamine use?

IncarcerationTown meetingsrestricted pseudoephedrine, the cold medicine that is the key ingredient in homemade methamphetamine.Graphic TV, radio, and billboard ads.

In what way has the graphic ads against methamphetamine helped parents address the problem with their children?

dddIn the project's survey and in interviews, parents said they had rarely before discussed the drug with their children. "The meth ads have given us a focal point," said Matt Dale, a Helena parent whose son is 15. "Without the ads, if you say to kids, 'Don't do meth,' there's an allure; you've intrigued them."

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