1 .		Which of the following is not part of "Media Literacy?" [Hint]   Interacting with media content   Critically analyzing media content by considering its particular presentation, its underlying political or social messages   Assessing media ownership and regulation issues that may affect what media is presented in what form   Aspects of technology   All of the above are part of media literacy
2 .		Which of the following is NOT one of the three general categories in building media literacy? [Hint]   Media grammar   Fragmentation of Media Channels   Media production practices   Commercial Forces Shaping Media Content
3 .		The grammar of media includes which of the following? [Hint]   The size and design of books, newspapers, and magazines   The types of camera angles used on television, editing, lighting, sound effects and music to help cue viewers   Use of sound effects, actualities, and voice overs on radio   The music genres that the music industry divides music into   All of the above
4 .		Which of the following is NOT one of the main three ways of evaluating information found online? [Hint]   Looking at the brand name...is it a trusted brand?   Make sure the source is a governmental agency   Checking the website's internal information and procedure for fact-checking and mission, as well as what types of web sites it links to   Comparing the information on the website with the same information from an established media company or with original source material
5 .		Which of the following statements about the fragmentation of media channels is incorrect? [Hint]   The fragmentation of media channels is drastically altering the media landscape, but this trend is lessened by the World Wide Web   A lack of a common media experience can segment groups and hurt the establishment of a civil society   A greater diversity of voices now have better chances of reaching a larger media audience than in the past because of more media outlets   Despite fragmentation, some events still draw record audiences such as big sporting events or man-made or natural disasters
6 .		Which of the following is not true of the commercial forces shaping media content? [Hint]   Commercial decisions often play a role in the type of media content that is created   Most media enterprises in the U.S. follow a profit model for their operation   Corporate sponsorship plays a large role in funding public television programs in the U.S., who get less than a third of their funding from the government   Large media companies like AOL Time Warner, Walt Disney, and Viacom are global in scope and therefore rarely can dominate local media.
7 .		Concentration of media ownership is driven by which of the following forces? [Hint]   Economies of scale that media owners can get by owning larger media companies in a variety of media types   Federal rules that require media companies to acquire new media properties;   Diversity goals that can be met primarily through broad media ownership;   All of the above
8 .		Which of the following ethical precepts can be used in media? [Hint]   The Golden Rule: do unto others as you would have them do unto you   The Golden Mean: finding a middle way is better than an extreme   The Categorical Imperative: rules or laws should only be used that would apply to everyone at all times   All of the above can be used
9 .		The Principle of Utility is an ethical precept meaning: [Hint]   Whatever does the most good for the most number of people is best   Fairness is the fundamental aspect of ethical conduct and people in a dispute should look at the situation outside of their own vested interests in the outcome to decide what is right   Journalists often face conflicts among ethical principles in the course of their work and must often make difficult decisions   Not all ethical precepts are or even can be applied in all situations, but they do provide useful guidelines for media professionals in their behavior
10 .		Business interests in media organizations can often supersede the public interests entrusted to that organization. This can happen in which of the following ways? [Hint]   Advertisers threaten to stop advertising unless the media organization stops or changes coverage of the company or a controversial issue   Lack of consumer power among disadvantaged groups can mean they get less news coverage or are mostly portrayed in a negative light   Cutting staff to save money can affect the quality of news coverage as journalists get even more overworked   Journalists often lack professional development training because of media organizations' unwillingness to support such training   All of the above