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Media Literacy and Ethics
True-False

1 .       The importance of media in modern society makes it especially important to develop good media literacy and critical thinking skills. [Hint]

 
 


2 .       Media literacy is a goal, not a process. [Hint]

 
 


3 .       Media Grammar means understanding how media is created and produced and how aspects of different media types affect how stories and content are presented. [Hint]

 
 


4 .       Subtext messages are the underlying or implicit messages that are being conveyed by media content. [Hint]

 
 


5 .       Every show or story has a hidden agenda, subtext messages that reinforce gender, cultural, or racial stereotypes. [Hint]

 
 


6 .       The media grammar of online media is fully developed, despite the relative newness of the medium. [Hint]

 
 


7 .       It is difficult for many people to tell legitimate information from biased information online. [Hint]

 
 


8 .       Advertisers can influence media content through product placement in shows in which their products are talked about or shown being used by the characters. [Hint]

 
 


9 .       Advertisers can influence media content by sponsoring whole programs or even owning cable channels and producing programming sympathetic to their advertising or marketing goals. [Hint]

 
 


10 .       There is a lack of ethnic diversity among the highest levels of executives among the largest media companies. [Hint]

 
 






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