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Demographic Characteristics of Your Audience

It may be useful to consider the possible areas of diversity in an audience. These characteristics include

Psychographic characteristics of your audience
Psychological profiles of your audience may be of significance as you shape your message. These include

To learn more about some of the opinions polls consider these organizations:

  • The Pew Research Center for the People and the Press at http://people-press.org/ offers categories such as Featured Survey, Global Attitudes, and Commentary. Or click on Survey Reports, In the News, and Political Typology. You can learn “what was and wasn’t on the public’s mind” in the past year. Also click on provided surveys to view opinion results on global, political, presidential, and economic issues as well as featured “hot” topics such as the right to die, teaching evolution in schools, government assistance to hurricane-damaged areas, etc.
  • See the Gallup Organization at http://www.gallup.com/. Of the eight provided main categories (including Gallup Press, Gallup Consulting, Gallup University), click on the Gallup Poll and choose from areas such as Poll Archives, International Topics, Recent Analyses, Key Topics and Trends, plus an A-Z topic search function. Or click on featured “Top Stories” to understand opinions on such diverse topics as internet use, worship behavior, minimum wage, small business owners, and more.
  • Check out the Roper Center for Public Opinion Research at http://www.ropercenter.uconn.edu/ From its menu click on Archived Collection, Public Opinion Matters, and Academic Research. Or choose featured survey results on government, economic, political, and social issues as well as from more specialized categories such as Personal Characteristics as well as Beliefs and Lifestyles.

Situational characteristics of your talk
Situational factors that affect your presentation include the time, audience size, location and occasion of the talk.

Audience members tend to be more alert in the late morning and in the middle of the week. Offer to speak first or last since speakers tend to get better evaluations then.

Be aware of environmental distractions that can negatively affect your audience including the lighting, temperature, sitting arrangement, and general mood of the audience.

Assess your credibility with your audience.





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