Distinguish between the three prominent forms of social influence: conformity, compliance and obedience.
Describe what a "social norm" is and give an example of an injunctive norm.
Discuss the main findings and applications of the Asch conformity study as well as outline the various components that affect whether or not conformity will occur.
Define the normative focus theory and then describe the difference between an injunctive norm and a descriptive norm.
Explain the difference between normative and informational social influence with respect to why we choose to "go along" and conform in certain situations.
Provide two factors that help us in resisting the pressure to "go along" and conform.
Describe how an individual's gender can affect the degree to which he or she conforms.
Provide an example of how the minority can influence the majority.
Describe Cialdini's six principles of compliance and the seven principles for gaining compliance.
Define symbolic social influence and give an example of this principle.
Give highlights from the Milgram obedience study, such as ethical issues, findings and applications to other events in history.
Define the concept of destructive obedience, while providing a few strategies as to how an individual can resist the effects of it.
Discuss the most effective compliance tactics that can be used in the workplace.
