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After reading this chapter, you should be able to explain
- why movies have powerful impact.
- the technological basis of movies.
- how movies had their heyday as a mass medium in the 1940s.
- the threats of anti-communism, the courts, and television to Hollywood in the late 1940s.
- how Hollywood today is a major producer of television programming.
- the challenges from home video.
- the expensive, high-risk nature of moviemaking.
- why Hollywood opts for self-policing to quell censorship threats.
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