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Objectives

After reading this chapter, you should be able to explain

  • how television influences people, culture and other media.

  • television as an electronic technology. how television has expanded beyond over-air delivery.

  • networks’ dominance of programming to local over-air television stations.

  • federal funding of noncommercial television.

  • how cable today rivals over-air networks and affiliates.

  • radio as the model for early television programs.

  • television as an efficient purveyor of news.



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