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Mass Communication
Objectives
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After reading this chapter, you should be able to explain
- mass media as the potentially most influential form of human communication.
- mass communicators reach mass audiences via mass media through a mysterious process called mass communication.
- models are imperfect but useful vehicles for seeing how mass communication works.
- mass communication and other human communication forms have the same fundamentals. how media gatekeepers and nonmedia regulators influence media messages.
- impediments to the success of mass communication, which include noise and filters.
- how the mass media amplify messages to reach large audiences.
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