MOST RECENT WORKS
ARE AT THE TOP
Ron Chernow. Titan: The Life of John D. Rockefeller. Random House, 1998. This thoroughly researched, generally sympathetic biography establishes how corporate America came to realize that the old ways of dealing with criticism were no longer working. Chernow offers an excellent view of the circumstance that spawned public relations in the early 1900s.
John Burnett and Sandra Moriarty. Introduction to Marketing Communication: An Integrated Approach (Prentice Hall, 1997). Burnett and Moriarty, both professors, look at how both public relations and advertising fit into the new IMC hybrid -- short for integrated marketing communication.
Scott M. Cutlip. The Unseen Power: Public Relations -- A History (Erlbaum, 1994). Cutlip, a pioneer in public relations education, integrates the history of public relations in the larger scheme of U.S. life in this definitive 800-page work.
Scott M. Cutlip, Allen H. Center and Glen M. Broom. Effective Public Relations, seventh edition (Prentice Hall, 1994). This widely used introductory textbook touches all bases.
James E. Grunig. editor. Excellence in Public Relations an Communications Management (Erlbaum, 1992). This 660-page volume, based on a comprehensive study of the profession, offers insights for anyone considering a public relations career.
Lael M. Moynihan. "Horrendous PR Crises: What They Did When the Unthinkable Happened." Media History Digest (Spring-Summer 1988), Pages I9-25. Moynihan, a consumer relations specialist, details eight major cases of crisis management through proven public relations principles.
Herbert Schmertz and William Novak. Good-by to the Low Profile: The Art of Creative Confrontation (Little, Brown, 1986). Combative Herb Schmertz passes on the lessons he learned as Mobil Oil's innovative public relations chief, including how-tos for advertorials and preparation of executives for interviews with journalists.
George S. McGovern and Leonard F. Guttridge. The Great Coalfield War (Houghton Mifflin, 1972). This account of the Ludlow Massacre includes the success of the Ivy Lee-inspired campaign to rescue the Rockefeller reputation but is less than enthusiastic about Lee's corporate-oriented perspective and sometimes shoddy fact-gathering.
Ray Eldon Hiebert. Courtier to the Crowd: The Story of Ivy Lee and the Development of Public Relations (Iowa State University Press, 1966). Professor Hiebert's flattering biography focuses on the enduring public relations principles articulated, if not always practiced, by Ivy Lee. |
|
KEEPING UP-TO-DATE
Periodicals and other places
for staying abreast
O'Dwyer's PR Services: The monthly trade journal tracks the industry on a monthly basis.
Public Relations Journal: A scholarly journal.
Public Relations Quarterly: A scholarly journal.
Public Relations Review: A scholarly journal.
|
© 1999, by John Vivian, Route 1, Box 32, Lewiston, Minnesota USA 55987-9706 |
