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public relations - a management tool to establish beneficial relationships enlightened self-interest – mutually beneficial public relations Public Relations Society of America – professional public relations association Interstate Commerce Commission – first federal agency to rein in excessive business practices, 1890 social Darwinism – application of Darwin’s survival-of-fittest theory Pennsylvania Railroad – took Ivy Lee’s advice, which favorably changed railroad’s approach to public relations Ludlow Massacre – Colorado tragedy that Ivy Lee converted into public relations victory puffery – inflated claims external public relations – gearing messages to outside organization, constituencies, individuals internal public relations – gearing messages to inside groups, constituencies, individuals media relations – using mass media to convey messages public relations agencies – companies that provide public relations services publicity – brings public attention to something promotion – promoting a cause, idea lobbying – influencing a public policy, usually legislation regulations political communication – advising candidates, groups on public policy issues, usually in elections image consulting – coaching individuals for media contacts contingency planning – developing programs in advance of an unscheduled but anticipated event crisis management – helping a client through an emergency advertising – unlike public relations, advertising seeks to sell product, service integrated marketing communication – comprehensive program that links public relations, advertising institutional advertising – paid space and time to promote institution’s image, position media kit – a packet provided news reporters to tell the story in an advantageous way proactive media relations – taking initiative to release information ambivalent media relations – mix of proactive, reactive and inactive media contacts advertorials – paid advertisements that state an editorial position adversarial public relations – attacking critic openly information boycott – severing ties with news media whitewash – cover-up flakkers – derisive word for public relations people public information – one alternative word for public relations; others are public affairs, corporate communication APR – indicates PRSA accreditation International Association of Business Communicators – professional public relations organization Public Relations Student Society of America – student public relations organization
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