Account Summary
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About the Book
Chapter 1: What Is Public Relations?
Chapter 2: The Evolution of Public Relations.
Chapter 3: Ethics and Professionalism
Chapter 4: The Individual in Public Relations
Chapter 5: Public Relations Departments and Firms
Chapter 6: Research
Chapter 7: Program Planning
Chapter 8: Communication
Chapter 9: Evaluation
Chapter 10: Public Opinion and Persuasion
Chapter 11: The Audience and How to Reach It
Chapter 12: New Technologies in Public Relations
Chapter 13: Public Relations and the Law
Chapter 14: Corporations
Chapter 15: Politics and Government
Chapter 16: International Public Relations
Chapter 17: Nonprofit Organizations
Chapter 18: Education
Chapter 19: Entertainment, Sports, and Travel
Chapter 20: Written Tactics
Chapter 21: Spoken Tactics
Chapter 22: Visual Tactics
Role Playing
