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Welcome
Table of Contents
Chapter 1: What is Public Relations.
Chapter 2: Evolutions of Public Relations.
Chapter 3: Ethics and Professionalism.
Chapter 4: Public Relations Departments and Firms.
Chapter 5: Research.
Chapter 6: Program Planning.
Chapter 7: Communication.
Chapter 8: Evaluation.
Chapter 9: Public Opinion & Persuasion.
Chapter 10: Crisis Communications & Risk Management.
Chapter 11: The Audience & How to Reach It.
Chapter 12: Public Relations and the Law.
Chapter 13: New Technologies in Public Relations.
Chapter 14: News Releases, Newsletters & Brochures.
Chapter 15: Radio, Television & the Web.
Chapter 16: Presentations & Speeches.
Chapter 17: Corporations.
Chapter 18: Politics & Government.
Chapter 19: International Public Relations.
Chapter 20: Nonprofit Organizations.
Chapter 21: Education.
Chapter 22: Entertainment, Sports & Travel.
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