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Table of Contents


Public Relations: Strategies and Tactics, 8/e

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Beginning of Table of Contents
Level 0 indent Expand Chapter 1: What is Public Relations.
 
 Level 0 indent Expand Chapter 2: Evolutions of Public Relations.
 
 Level 0 indent Expand Chapter 3: Ethics and Professionalism.
 
 Level 0 indent Expand Chapter 4: Public Relations Departments and Firms.
 
 Level 0 indent Expand Chapter 5: Research.
 
 Level 0 indent Expand Chapter 6: Program Planning.
 
 Level 0 indent Expand Chapter 7: Communication.
 
 Level 0 indent Expand Chapter 8: Evaluation.
 
 Level 0 indent Expand Chapter 9: Public Opinion & Persuasion.
 
 Level 0 indent Expand Chapter 10: Crisis Communications & Risk Management.
 
 Level 0 indent Expand Chapter 11: The Audience & How to Reach It.
 
 Level 0 indent Expand Chapter 12: Public Relations and the Law.
 
 Level 0 indent Expand Chapter 13: New Technologies in Public Relations.
 
 Level 0 indent Expand Chapter 14: News Releases, Newsletters & Brochures.
 
 Level 0 indent Expand Chapter 15: Radio, Television & the Web.
 
 Level 0 indent Expand Chapter 16: Presentations & Speeches.
 
 Level 0 indent Expand Chapter 17: Corporations.
 
 Level 0 indent Expand Chapter 18: Politics & Government.
 
 Level 0 indent Expand Chapter 19: International Public Relations.
 
 Level 0 indent Expand Chapter 20: Nonprofit Organizations.
 
 Level 0 indent Expand Chapter 21: Education.
 
 Level 0 indent Expand Chapter 22: Entertainment, Sports & Travel.
 
End of Table of Contents


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