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Chapter 2 |
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Notes:
Copyrighted images referred to in student papers have been removed for the purposes of presentation on this Website.
Please do not plagiarize the work of other students!
These papers are the property of their student authors are used on this Website by permission. Under no circumstances are they to be copied or re-used without written consent from the authors.
Fred Chang, "Apple Computer's Bail Beats Intel Processor" (Word document)
Fred Chang approaches the debate between Apple and Intel through a careful rhetoric analysis of this dynamic commerical.
Cyrus Chee, "Perspectives of Hope: A Comparison of Holocaust Images" (Word document)
Cyrus Chee provides an insightful comparative analysis of two movie posters, Steven Spielberg’s Schindler’s List (1993) and Roberto Benigni’s Life is Beautiful; he argues different visual rhetoric strategies in each poster cause the viewer to understand the Holocaust through a very specific lens.
Amanda Johnson, "Viewing Ruby: A Barbie Campaigning for Self-Esteem" (Word document)
In this analysis of an op-ad created to protest the unrealistic body proportion of Barbie dolls, Amanda Johnson reveals the power of rhetoric detail to make an audience think critically about media images.
Georgia Duan, "Tobacco Marketing Aims: Veni, Vidi, Vici." (Word document)
Georgia Duan compares several different cigarette ads, including a parody ad, in this rhetorical analysis, arguing that such campaigns build specifically on traditional body image issues to market cigarettes to women.
Ben Wildman-Tobriner, "Pepsi and iTunes: Exploiting the Generational Gap and Increasing Both Legal and Illegal Filesharing" (Word document)
Ben Wildman-Tobriner focuses on the issue of audience in this rhetorical analysis of a Pepsi-iTunes commercial featured during the 2004 Superbowl; he persuasively argues that the ad successfully targets and appeals to both file-sharing teens and their concerned parents in order to sell their products.
Chistina Chen, "A Glimpse at our Crazyworld Through the Lens of Truth: An Insider's View at the Truth Campaign" (Word document)
In this rhetorical analysis, Christina Chen analyzes a print ad from the Truth anti-smoking "Crazyworld" campaign.
Janelle Cornwall, "Dreams of Cream: The Milk Industry’s Revolutionary Campaign" (Word document)
Janelle Cornwall turned her rhetorical analysis of a Got Milk? Commercial into a fully developed research paper, a great model to consult to see where you can go with your initial topic.
Derek Belch, "Coldplay Takes Us Back to the Start" (Word document)
In this analysis of Coldplay's "The Scientist" music video, Derek Belch argues that the video's unconventional end-to-beginning structure operates effectively through pathos, stirring the audience's emotion by resisting traditional narrative expectations.
Nitzan Ackner, "Advertising In Style: The American Dream and What Women Want" (Word document)
Examining an advertisement from InStyle Magazine, Nitzan Ackner argues that Jones New York uses supermodel Angie Harmon to advance a specific notion of the American Dream.
Nitzan Ackner, "Scent of Revolution: How God and Calvin Klein Transformed the Advertising World" (Word document)
Turning her rhetorical analysis into a complete research paper, Nitzan Ackner tooks at how Calvin Klein in particular has led the way in changing American values through provocative advertisements that deploy sexuality in marketing products to consumers.
Kelly Schmutte, "CD’s: Seeing Deeper into the Artist through Visual Rhetoric" (Word document)
In this comparative rhetorical analysis, Kelly Schmutte examines the power of visual rhetoric in CD covers for albums by Mariah Carey and Lauren Hill.
Traci Bair, "in loco parentis" (PDF Document)
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