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Chapter 2 |
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Resources and Readings |
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Apple’s “Big and Small” laptop ad. This television commercial featuring Verne Troyer and Yao Ming uses visual juxtaposition to create a comparison-contrast argument. http://www.advertisementave.com/tv/ad.asp?adid=494
Paul Messaris. Visual Persuasion: The Role of Images in Advertising. Thousand Oaks: Sage Publications, 1997. This text provides a detailed theoretical framework for assessing the persuasive qualities of advertising.
Unofficial Calvin Klein Ad Site This unofficial website provides links to hundreds of published Calvin Klein print ads. http://pobox.upenn.edu/%7Edavidtoc/calvin.html
James B Twitchell. “Listerine: Gerard Lambert and Selling the Need.” Twenty Ads that Shook the World: The Century’s Most Groundbreaking Advertising and How It Changed Us All NY: Three Rivers Press, 2000. 60-69. This chapter of Twitchell’s book explores the way in which Gerard Lambert created both a disease and a cure in his marketing of Listerine.
Merchants of Cool. Frontline. Dir. Barak Goodman. Writ. Rachel Dretzin. PBS. 27 February 2001. http://www.pbs.org/wgbh/pages/frontline/shows/cool/ This Frontline episode investigates how companies market to teen-age consumers.
Pepsi I-Tunes commercial. First aired during the 2004 Superbowl, this ad uses teens indicted for illegal file-sharing as spokespeople for a Pepsi-I Tunes promotion. Access through the “Pepsi: Busted Music Downloaders” link on the lower left-side of the commercial list. http://www.ifilm.com/?sctn=collections&pg=superbowl2004&htv=12&htv=12
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