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Chapter 2 |
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Resources and Readings |
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Adbusters. This Website provides an on-line companion to the well-known Adbusters magazine, which is devoted to “culture jamming” – i.e. promoting social activism through parodying and attacking texts produced by the media. In particular, look at their spoof ad posters and postcards available through their “order” link. http://www.adbusters.org/home/
Adflip. This Impressive archive of ads from the 1940s to the present allows the best searches if you subscribe, but also offers helpful, though more limited, resources to the visitor as well. http://www.adflip.com/
Adland. This site offers a comprehensive page of links to advertising archives. http://ad-rag.com/modules.php?op=modload&name=Web_Links&file=index&req=viewlink&cid=9
Ad*Access. Duke University sponsors and hosts this on-line archive of American and Canadian ads from 1911 to 1955. http://scriptorium.lib.duke.edu/adaccess/
The Ad Council. A private, non-profit organization, the Ad Council has created thousands of public service ads since World War II; many of the more recent PSA campaigns are featured on this Website. http://www.adcouncil.org/campaigns/
Apple "Switch" Ads: This section of the Apple website is devoted to “testimonies” of users who have switched from PC to Apple; the “Real Stories” offer an interesting example of an advertising campaign modified specifically for Website release. http://www.apple.com/switch/stories/
BADvertising Site. The self-proclaimed “home of honest tobacco ads,” this site contains an interesting archive of spoof ads as well as instructions for creating your own “honest” badvertisements. http://www.badvertising.org/
The Emergence of Advertising in America: 1850-1920. This searchable Website provides information and images directly related to the rise of advertising in America. http://scriptorium.lib.duke.edu/eaa/
False Advertising: a Gallery of Parody. This collection features parody ads for a variety of products, including credit cards, computer products, and clothing. http://parody.organique.com/contents.html
Got Milk Print Ads. This website archives celebrity ads from the national Got Milk? Ad campaign. In addition to browsing the many ads, look for the “behind the scenes” clips that occasionally appear on the site for a look at the making of some of the print ads. http://www.whymilk.com/celebrity_archive.htm
MediaWatch: Best and Worst Images. This page, created by the watchdog group, MediaWatch, offers a collection of advertisements that their subscribers voted to be the best and worst of the year. Click on the individual images for a more detailed description of context and publication. http://www.mediawatch.ca/hot/imagery/Default.asp?language=English#negative
Unofficial Calvin Klein Ad Site This unofficial website provides links to hundreds of published Calvin Klein print ads. http://pobox.upenn.edu/%7Edavidtoc/calvin.html
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