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Barthel, Diane. Putting on Appearances: Gender and Advertising. Philadelphia, PA: Temple University Press, 1988. In this text, Barthel examines how advertising hooks women through feeding on feminine low self esteem and body image.
Berger, Arthur Asa. Ads, Fads, and Consumer Culture: Advertising’s Impact on American Character and Society. Lanham, MD: Rowman & Littlefield, 2000. Berger offers an insightful analysis of the social ramifications of advertising culture.
Burgin, Victor. “Art, Common Sense and Photography.” The Camerawork Essays, Ed. J. Evans. 1976. London: Rivers Oram Press, 1997. 74-85.
Caputi, Jane. “Seeing Elephants: The Myths of Phallotechnology.” Feminist Studies. 1988. This article discusses the kairos of Charlie Chaplin in an advertising campaign by IBM.
Cortese, Anthony Joseph Paul. Provocateur: Images of Women and Minorities in Advertising. Lanham, MD: Rowman & Littlefield Publishers, 1999. Cortese explores the impact of advertising on women and minorities in this book, drawing on an abundance of examples from contemporary ad campaigns.
Crowley, Sharon. Ancient Rhetorics for Contemporary Students. 2nd ed. NY: Longman, 1999. A great text to consult if you want to learn more about how the principles of classical rhetoric remain relevant today.
Fowles, Jib. “Advertising’s Fifteen Basic Appeals,” Etc. 39, No. 3. In this article, Fowles outlines many of the appeals that make ads rhetorically powerful to the consumer.
Huff, Darrell How to Lie with Statistics. New York, W. W. Norton & Company, 1954. A wonderfully accessible book on how numbers and data can be distorted.
Kilbourne, Jean. Killing Us Softly III. . Dir. Sut Jhally. 2000. In this installment in Kilbourne’s documentary exploration of women’s body image issues and popular media, she explores over 160 advertisements while discussing how popular images of women and beauty have changed over the past 20 years.
---. Slim Hopes: Advertising and the Obsession with Thinness.Dir. Sut Jhally. Northampton, MA : Media Education Foundation, 1995. In this video, Kilbourne explores the relationship between media images and American women’s obsessions with dieting and body image.
---. Still Killing Us Softly. Cambridge, MA: Cambridge Documentary Films, 1992 videocassette. In this sequel to her ground-breaking Killing Us Softly, Kilbourne continues her analysis of the connection between modern advertising trends and women’s struggles with body image issues.
Kinneavy, James. “Kairos in Classical and Modern Rhetorical Theory.” Rhetoric and Kairos: Essays in History, Theory and Praxis. Eds. Phillip Sipiora, James Baumlin, & Carolyn Miller. Albany, NY: State University of New York Pres, 2002. 58-76. In this article, Kinneavy initiated an academic discussion about the role of kairos in modern rhetoric.
“A Look Back at Apple’s Super Ad.” Feb 1, 2004. NPR: Weekend Edition. These audio and video files reflect back on Apple’s 1984 ad and discuss how it has been updated to market i-Pods. http://www.npr.org/display_pages/features/feature_1627800.html
“The Merchants of Cool.” Frontline. Dir. Barak Goodman. Writ. Rachel Dretzin. PBS. 27 February 2001. http://www.pbs.org/wgbh/pages/frontline/shows/cool/ This Frontline episode looks at how companies market to teen-age consumers.
Messaris, Paul. Visual Persuasion: The Role of Images in Advertising. Thousand Oaks: Sage Publications, 1997. This text provides a detailed theoretical framework for assessing the persuasive qualities of advertising.
Shulman, Max. “Love is a Fallacy.” 1951 A funny short story about logical fallacies.
Steinem, Gloria. “Sex, Lies, and Advertising.” Ms. Magazine. July/August 1990. http://www.publishingbiz.com/html/articlebysteinem.html In this fascinating article, Steinem recounts the struggles Ms. Magazine faced in reconciling its mission of feminism with the demands of its advertisers.
Twitchell, James. Adcult USA: The Triumph of Advertising in American Culture NY: Columbia University Press, 1996. Twitchell explores the impact of advertising culture on contemporary advertising society.
----. Twenty Ads that Shock the World: The Century’s Most Groundbreaking Advertising and How It Changed Us All NY: Three Rivers Press, 2000. This study tracks the history of several prominent ad campaigns, placing them in a social and ideological context.
Williams, Roy H. “The Wizard of Advertising.” Secret Formulas of the Wizard of Ads. Bard Press, 1999.
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