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Instructor Resources |
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Chapter 2: Understanding the Strategies of Persuasion |
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Barthel, Diane. Putting on Appearances: Gender and Advertising. Philadelphia, PA: Temple University Press, 1988. In this text, Barthel examines how advertising hooks women through feeding on feminine low self esteem and body image.
Burley, Lynn. "Using Advertising in First-Year Composition." Mrs. Grundy Doesn't Teach Here Anymore. Ed. Diane Penrod. Portsmouth, NH: Boynton/Cook, 1997. Although some of Burley's essay focuses on justifying the use of advertising in the composition classroom, she also provides some helpful insight for the instructor first introducing these visual texts into his/her syllabus.
Messaris, Paul. Visual Persuasion: The Role of Images in Advertising. Thousand Oaks: Sage Publications, 1997. This text provides a detailed theoretical framework for assessing the persuasive qualities of advertising.
Twitchell, James. Adcult USA: The Triumph of Advertising in American Culture NY: Columbia University Press, 1996. Twitchell explores the impact of advertising culture on contemporary advertising society.
Twitchell, James. Twenty Ads that Shock the World: The Century's Most Groundbreaking Advertising and How It Changed Us All NY: Three Rivers Press, 2000. This study tracks the history of several prominent ad campaigns, placing them in a social and ideological context.
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