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Instructor Resources |
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Chapter 2: Understanding the Strategies of Persuasion |
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Advertisements to Analyze. These brief exercises from Professor Barbara Breder's "Media, Advertising, and Society" course (University of Iowa) center around online advertising and website marketing. http://www.uiowa.edu/~commstud/advertising/exercises.html
Marshall McLuhan Historica Minute. This brief overview of McLuhan's groundbreaking contributions to the discipline of media studies includes links to "Intermediate Lesson Plan" and "Secondary Lesson Plan." The Intermediate link contains lesson plans, adaptable to a college audience, for analyzing and creating ads. http://www.histori.ca/minutes/minute.do?ID=10226
Suisman, David. "Exercise 4." This exercise, part of Suisman's work on Black Swan Records, an African-American recording company from the middle of the 20th century, asks students to analyze essays and advertisements to understand how race impacted advertising in the 1940s. http://www.indiana.edu/~jah/teaching/2004_03/ex4.shtml
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