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Writers still struggle with how to replace the generic "he" while also avoiding the awkward "he or she." Here are some strategies suggested by writing authorities Casey Miller and Kate Swift: 1) Pluralizing. For instance, in a handbook for school principals, a sentence like "The principal must lead his school" can be revised as "The principals must lead their schools." 2) Avoiding pronouns. "The principal must lead the school." 3) Addressing the reader directly, as "you." "You [i.e., the principal] must lead your school." From Casey Miller and Kate Swift, The Handbook of Non-Sexist Writing for Writers, Editors and Speakers (London: The Women's Press, 1981).
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