Argument and persuasion are so important to successful academic and public writing that The Ready Reference Handbook devotes two chapters to them. Chapter 58 shows you how to create logical arguments; Chapter 59 shows you how to argue persuasively. What you’ll read here will guide you step by step through the process of creating logical argument and effective persuasion.

• Developing a Perspective on Argument . . .
• “Inventing” Argument and . . .
• Planning Argument and Persuasion
• Writing and Revising Argument and . . .
• Student Example—Writing Argument . . .