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Tracking Sales, Profits, and Customers: A Report on a Promotional Campaign

You are an intern in the food service industry writing a report on a recent promotional campaign.

Get Your Assignment

You are an intern at the corporate office of Monty's Family Restaurants, a regional restaurant chain. Your supervisor asks you to assess a promotional effort the chain has been testing in three restaurants. Senior management is considering expanding the promotion to the rest of the restaurants in the chain.

The corporation needs to know how effective the promotion has been at achieving its goals. Based on your findings, you are also expected to make a recommendation on the future of the promotional effort: should it be expanded, discontinued, or perhaps modified in some way?

The files below contain information and visuals that you may use in your report.

Read Your Files

File 1: About Monty's

File 2: Restaurant sales and traffic figure

File 3: Employee Interviews

File 4: Customer Feedback

About these files

The individuals, organizations, and figures in these files are entirely fictional. We have created these documents so that you may learn how to use sources effectively and appropriately before conducting original research of your own.

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