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Writing in the World Projects |
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Tracking Sales, Profits, and Customers: A Report on a Promotional Campaign |
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Interview with Bev Singh, Manager
"I've been pretty pleased with this promo. We had a bit of a labor crunch at first, during lunch, but I think we've smoothed that out. The wings are pretty quick to prep so the wait staff can get them to the table while the entrees cook and people really like the feeling that they've had a two- or three-course meal, if they get dessert, in under an hour. Then also they are spending a little more on entrees, since most of the cheaper entrees are fried and they've already had the wings. People tend to go for the pricier grilled or steamed items so they don't feel as guilty about the calories, I think. We're going through a little more iced tea than usual, since the refills are free, but also selling more soft drinks, which are a high-profit item."
Interview with Tom Hitchens, Waiter
"The wings promo, I thought it would kill us at first, but then Bev added a third line cook during the lunch rush and that eased things up a lot. Plus now they prep about ten or fifteen baskets ahead of time and always have them lined up, so we can turn in a ticket, grab a basket, and get it out to the table right away. We sell less of the other fried foods and appetizers than usual, but people are a lot happier waiting for their entree when they've got food in front of them. And I'm seeing more people come in after 5 when they get off work too, to have dinner early."
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