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- Explain how the media influenced or did not influence public opinion after the Tet Offensive and the 1968 Democratic National Convention in Chicago.
- Discuss the historical evolution of newspapers, from being expensive and partisan-controlled to becoming truly affordable, independent and professional publications.
- Discuss the roles of television, radio, and the new media in terms of providing information to the American people.
- Explain how government regulates the electronic media.
- Identify the main sources of media information for the American people.
- Itemize and discuss the importance of media effects agenda-setting, priming, framing, and persuasion- and evaluate how strong these effects are and why these effects relate to the situation and characteristics of the information being considered.
- Review the general categories of media biases--ideological, selection, and professional--and the prospects for changing these biases.
- Discuss the strengths and weaknesses of media coverage in relation to campaigns, the national nominating conventions, and the presidential debates.
- Pinpoint the key elements of media coverage of the government--emphasis on the president (and other personalities), the stress on conflict, the emphasis on scandals or gaffes, the accentuation of the negative, and the exaggerated concern with the press.
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