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The Media
Objectives

  1. Explain how the media influenced or did not influence public opinion after the Tet Offensive and the 1968 Democratic National Convention in Chicago.
  2. Discuss the historical evolution of newspapers, from being expensive and partisan-controlled to becoming truly affordable, independent and professional publications.
  3. Discuss the roles of television, radio, and the new media in terms of providing information to the American people.
  4. Explain how government regulates the electronic media.
  5. Identify the main sources of media information for the American people.
  6. Itemize and discuss the importance of media effects agenda-setting, priming, framing, and persuasion- and evaluate how strong these effects are and why these effects relate to the situation and characteristics of the information being considered.
  7. Review the general categories of media biases--ideological, selection, and professional--and the prospects for changing these biases.
  8. Discuss the strengths and weaknesses of media coverage in relation to campaigns, the national nominating conventions, and the presidential debates.
  9. Pinpoint the key elements of media coverage of the government--emphasis on the president (and other personalities), the stress on conflict, the emphasis on scandals or gaffes, the accentuation of the negative, and the exaggerated concern with the press.



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