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Learning Objectives

After reading this chapter, you should be able to:
  1. Explain how the media influenced or did not influence public opinion in the wake of the 1968 Democratic National Convention.
  2. Discuss the evolution of newspapers from the party press to the penny press to the rise of media conglomerates.
  3. Discuss the roles of television, radio, and the new media in American politics.
  4. Explain how government regulates the electronic media.
  5. Identify the main sources of media information for the American people.
  6. Discuss the importance and strength of the following media effects: agenda-setting, priming, framing, and socialization.
  7. Review the general categories of media biases (ideological, selection, and professional) and the prospects for changing these biases.
  8. Understand how the media covers political campaigns and the operation of government.
  9. Know which kinds of stories the media tend to report.





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