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Chapter 10 in Reading Culture moves beyond the image of America as a melting pot to explore the implications for the study of culture in a world in which the national borders of the U.S. are more porous and the national identity less stable than they have historically been understood to be, a world in which American culture is indeed but one part of the world system in which we live. Opinions vary, of course: some contend that this era of globalization is a continuation of older relations between the rich American and European countries and their former colonies in the Third World—in Asia, Africa, the Caribbean, and Latin America. Others see the era of globalization as a brave new borderless world of innovation and opportunity, linked by the immediacy of communication over the Internet. This Companion Website allows you to explore the role of the Internet in promoting globalization. The first "Checking Out the Web" activity examines the phenomenon of world music and the role of the Internet in promoting world music; the second activity explores how multinational corporations use the Internet to market their products; the third activity examines the role of the Internet in providing forums for alternative political views. "Visual Culture" provides links to immigration sites and "Mining the Archives" provides links to language policy sites.
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