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www.gif Communicating with multiple audiences
This exercise offers a way of learning more about how documents containing similar subject matter are presented in different ways to address different audiences.
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Additionally, here are resources on communicating with multiple audiences:

  • Communicating in the Culturally Diverse Workplace
    A JobWeb article that succinctly highlights specific areas that cause cross-cultural difficulties in the workplace.

  • "Knowledge Networks" or Discourse Communities?
    Brief article by a legal scholar that lays out the basic concepts of “knowledge networks” in terms of discourse communities.

  • Killingsworth's and Gilbertson's Pragmatic Taxonomy of Discourse Communities
    Not as wonky as it sounds, Scott Kassner has created an easy-to-read table of characteristics of different discourse communities. It is adapted from M. Jimmie Killingsworth and Michael K. Gilbertson, Signs, Genres and Communities in Technical Communication (Amityville, New York: Baywood Publishing Company, Inc., 1992), 172-173.

  • The Progressive Information Network
    Not everyone accepts workplace cultures as they are currently configured. This alliance of Teachers for a Democratic Culture, as well as Scholars, Artists and Writers for Social Justice and campus organizers are working to bring community debate and a more democratic atmosphere into the workplace. Their approach to workplace cultures is strongly rooted in critique.

  • The Sun Sets on the Bohemian Workplace
    Dot com went dot bomb and along with it went foosball tables and bringing your dog to work. Fast Company, the magazine this article originally appeared in, almost went under itself. Read about how young business people tried to reinvent a new workplace ethos. What good ideas went down the tube with them?

  • Micron.com: The Micron Culture
    A high tech firm describes its carefully cultivated workplace culture as a recruitment tool for top job applicants.
www.gif Audience Analysis
There are several model audience analysis documents and an audience analysis template which you can explore by following these links:
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www.gif Practice analyzing audiences
These exercises can help you further understand the important concept of audience in technical communication.
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