Chapter 13: Advanced Argument
Lab Activity 65: Examining Biased Argumenttbskils_small.gif
 

tbskils.gifObjective
To examine a textbook reading for biased argument.

arrow.gif Step 2: Refer to the college communications textbook reading in the Lab Manual to answer the following questions.

      6. "The nation began to be conscious of the first widely quoted slogans such as Ivory Soap's "9944/100 Per Cent Pure" and "It Floats," Eastman Kodak's "You Press the Button—We Do the Rest," and "Good Morning, Have you Used Pears' Soap?" In this sentence the phrase "widely quoted slogans" suggests the successful use of 

 
 
 
 
      7. Ivory Soap's "9944/100 Per Cent Pure" is an example of  

 
 
 
 
      8. Ivory Soap's "It Floats" is an example of  

 
 
 
 
      9. Eastman Kodak's "You Press the Button—We Do the Rest" is an example of  

 
 
 
 
      10. "Good Morning, Have you used Pears' Soap?" is an example of  

 
 
 
 





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