|Home||XI. Mechanics and Spelling (Chapters 46-49)||Web|
Wired Style recommends this guideline for use of intercaps in names like WordPerfect and HotJava:
Follow the usage preferred by the name's owner. For example:
1. Follow company and product usage. If RealNetworks, Inc., spells one
of its products RealPlayer, then that is the spelling you should
In cases where the name begins with a lower-case letter, such as eWorld, try to avoid beginning a sentence with that name. If that's not possible, however, then use the correct form even if it means beginning a sentence with a lower-case letter: eWorld finally bites the dust.
[Source: Hale, Constance (ed) Wired Style: Principles of English Usage in the Digital Age. San Francisco: HardWired, 1996.]