45.4 (p.793) Examples of catchy headlines and ads.

"Presents with Presence"

—Family Circle 12 Dec. 2000, p. 109

"The Sexiest Economists Alive"

—Bernasek, Anna. Fortune, 27 Nov. 2000, p. 158

"Most new products go through 6 months of market testing. Carapelli is proud to say ours took 107 years."

—Carapelli Extra Virgin Olive Oil, Family Circle 12 Dec. 2000, p. 4

"The next exit is anywhere you want."

—BF Goodrich Long Trail Tires for SUVs, Motor Trend Mar. 2001, p. 27

"Passenger request: 8 hrs' worth of room."

—Delta Airlines, Fortune 27 Nov. 2000, p. 46

"Stay healthy. Eat more bacteria."

—Nestlé LC1 Acidophilus Bacteria, Natural Health Sept. 2000, p. 46

"Love is Blind Not Deaf."

—SnoreStop Maximum Strength, Family Circle 12 Dec. 2000, p. 125

"Think Fast"

—SpeedVision Road Racing broadcasting, Motor Trend Mar. 2001, p. 81

"Cashmere is a lot like character. Adversity makes it stronger."

—Lands' End, Fortune 27 Nov. 2000, p. 132

"To a winner, there are no disadvantages, only other challenges on the way to victory."

—Ford Racing, Motor Trend Mar. 2001, p. 3

"Fight the cold. Not the kid. Safe, effective, and very cherry."

—Alka Seltzer Plus Chilren's Cold Medicine, Family Circle 12 Dec. 2000, p. 38

"Be your own search engine"

—Folgers Coffee, The Daily Utah Chronicle 20 Mar. 2001, p. 6

"Healthy, wealthy. Come on in and sign up for the third part."

—Wells Fargo, Fortune 27 Nov. 2000, p. 340

"They've always been long-lasting. But your search for them shouldn't be."

—Rayovac Batteries Reclosable Storage Pak, Family Circle 12 Dec. 2000, p. 63