Multiple Choice Quiz

[Skip Breadcrumb Navigation]

This quiz reviews some of the topics in this chapter. For each question, select the button next to the answer you believe is correct. When you are done, click on Submit Answers for Grading in order to see how well you did.

This activity contains 10 questions.

The informative personal interview:

	A. Is an example of primary research.
	B. Is an excellent source of information unavailable in any publication.
	C. May include mistaken or biased opinions.
	D. May refer you to other experts or sources of information.
	E. All of the above.

Which of the following is the least productive informative interview medium?

	A. In-person interviews.
	B. Phone interviews.
	C. Email interviews.
	D. Fax interviews.
	E. A, B and C.

When planning your informative interview, you should do all of the following EXCEPT:

	A. Focus on your purpose.
	B. Schedule the interview only at your convenience.
	C. Learn all you can about the topic beforehand.
	D. Contact the intended respondent.
	E. Introduce yourself and your purpose.

When preparing questions for your informative interview:

	A. Make each question clear and specific.
	B. Avoid questions that can be answered with "yes" or "no."
	C. Avoid loaded questions.
	D. A, B, and C.
	E. None of the above.

When conducting the informative interview, do all of the following EXCEPT:

	A. Do all of the talking yourself in order to guide the discussion.
	B. Be sensitive to cultural differences.
	C. Stick to your interview plan.
	D. Ask for clarification or explanation.
	E. Dress appropriately and arrive on time.

When concluding your informative interview, you should do all of the following EXCEPT:

	A. Ask for any closing comments.
	B. Request permission to follow up.
	C. Do not let the respondent review what you have written.
	D. Thank your respondent and leave promptly.
	E. As soon as possible after leaving the interview, write a complete summary.

Besides informative interviews, surveys, and questionnaires, primary sources include:

	A. Inquiry letters, phone calls, and email inquiries.
	B. Observation and experiment.
	C. Public and company records and literature.
	D. Analysis of samples.
	E. All of the above.

All of the following should be considered when developing a questionnaire EXCEPT:

	A. Gathering lots of the respondents' personal data.
	B. Designing an engaging introduction and opening question.
	C. Making each question unbiased.
	D. Making the questionnaire brief, simple, and inviting.
	E. Deciding on the types of questions.

The Freedom of Information Act grants access to many:

	A. Government documents.
	B. Corporate documents.
	C. Organizational documents.
	D. A, B, and C.
	E. A and B only.

Which of the following statements apply to primary sources?

	A. Even direct observation is not foolproof.
	B. Be alert for bias in company literature.
	C. Keep in mind that unsolicited inquiries, especially by phone or email, can be intrusive and offensive.
	D. A "census" is a survey of an entire target population.
	E. All of the above.

The Submit Answers for Grading feature requires scripting to function. Your browser either does not support scripting or you have turned scripting off.

So, the Submit Answers for Grading button below will not work.

The following Submit Answers for Grading button is provided in its place and will clear your answers:
The Clear Answers and Start Over feature requires scripting to function. Your browser either does not support scripting or you have turned scripting off.

So, the Clear Answers and Start Over button below will not work.

The following Clear Answers button is provided in its place and will clear your answers:

[Return to the Top of this Page]