Learning Objective

In general, after you finish reading and studying this chapter, you should understand the following:

• campaign structure: the nomination campaign, general election campaign, personal campaign, organization campaign and media campaign
• the media and campaigns and how candidate use both paid and free media
• campaign finance, features, and potential implications of the 2002 Bipartisan Campaign Finance Reform Act as well as possible future finance reform
• the 2004 presidential campaign and election